Archive for the ‘Graphic Design’ Category

Graphic Design that Sparkles

Tuesday, September 22nd, 2009

Sparkle! Shine! Be noticed! Attract customers! That’s what you want for your product or service. But how do you attain that?

Great graphic design is the key! Graphic design that creates sparkle and pizzaz and magnetizes your target clients to you is what you are looking for. When you begin to look for the right graphic designer, it can seem that there are way too many to choose from. Most will have a graphic design portfolio on line. This is the place to start.

What is it that sets one apart from another? How do you judge graphic design for yourself? It’s not an easy task, because it also involves personal taste, but here are some basic design elements that will help as you look at their portfolios.

Emotional Response. Take the time to look at their work and see how it affects you. Do you like it? Does it make you want to know more, buy more? Do you respond in some way? It is usually an effective emotional response that make us want to act or buy. In the graphic design you are reviewing you want to assess the degree to which the pieces initiate an emotional response.

Use of White Space. Probably the first and foremost consideration is the use of white space in the graphic design. Is the message presented simply with lots of surrounding space, or is the space cluttered and you don’t know where to look next. Examine a number of the graphic design pieces in the designer’s portfolio. Knowing how and when to use white space is a talent and an art. Does this designer have it?

Those of you not familiar with the latest on Graphic Design now have at least a basic understanding. But there’s more to come.

Simple Easy to Understand Message. Just like white space, the message should be simple and easy to understand. Competing messages don’t make for sparkle and notice in graphic design.

Meaningful Unique Bold Graphics. Our brains process visually, so the visual message is very important, often more important than the words. How clear and bold are the graphics in the work of the design you are considering. Do you get the message immediately? Are the visuals different and unique or do you have the feeling that you’ve seen them before. Is the designer using the same “stock” images as everybody else or do they find new and unique ways to present their message.

Effective use of Type or Fonts. Does the type style match the emotional feel of the piece? Does is help the message to stand out. Is it readable?

Benefits. While benefits are a selling point and not really a part of the design itself, they are a very important part of what makes a piece sizzle and sparke, because it’s the benefits that magnetize clients to you. So be sure your designer has included benefits in their design pieces.

Drama. Does their graphic design work have drama? Drama engages the reader, involves the reader, keeps them looking and then remembering long after they’ve seen the piece. This is another part of what creates magnetism.

Spend some time with each online portfolio. Talk to the graphic designer. As for references and then, talk to their clients to get a feel for how well their work has produced results. How happy were they with the graphic design services they received. Would they use the designer again?

With all this information, finding the right graphic design firm to create sparkle, sizzle and magnetism for your product or service should be a cinch.

When word gets around about your command of Graphic Design facts, others who need to know about Graphic Design will start to actively seek you out.

About the Author
By Anders Eriksson, feel free to visit my latest venture: GVO to claim your $1 trial membership!

Choosing a Jacksonville Graphic Design Firm

Sunday, September 13th, 2009

Have you ever wondered what exactly is up with Graphic Design? This informative report can give you an insight into everything you’ve ever wanted to know about Graphic Design.

So, you live in Jacksonville and you’re looking for a local Jacksonville Graphic Design firm. Right? Well, you’re lucky. There are lots to choose from. It’s a vibrant and dynamic scene. But that also poses a problem. How do you choose? Follow the steps below and you’ll have no trouble.

First, know what you are looking for. What is it that you want the designer to do for you? Do you need a logo? And where are you going to use the logo? Brochures? Business Cards? Stationery? Print Ads? Web Design? CD’s? DVD’s?

Who are your customers? Is your target market local to Jacksonville? Graphic design firms will need to know all about your target audience, so be ready to answer the “who”, “what”, “where”, “why”, and “how” questions about them.

Do you know who they are in terms of their demographics such as age range, income range, ethnicity, lifestyle, professional focus (if applicable), education, home ownership, and mobility,

What are the reasons they buy your product or services. What pains do they experience and what solutions does your product or service offer? What are the inherent benefits to the customer of buying your product or service?

How does your target audience use your product or service? How have you focused your marketing efforts on them in the past? How successful was that focus? What do you think worked and what didn’t work?

Why did your past marketing efforts work, and why not? If you don’t know, that’s okay. Bring along your past marketing materials and ask your Jacksonville graphic design firm candidates what they think. This is another way to gage whether or not you want to work with this firm.

Is everything making sense so far? If not, I’m sure that with just a little more reading, all the facts will fall into place.

Where do your customers find you? If you don’t know some of the answers to these questions, you may need market research. Ask each of your Jacksonville Graphic design firm candidates whether or not they can do market research or recommend a good market research firm. This can be an important element in making your final choice. While the firm may not actually do the market research, it is important that they have a relationship with an affordable solution for you.

Knowing your product or service, your market and what it is you want is just half the equation. The other half is what you are looking for. Here are some simple questions. You can rank the candidates on each of these on a 1 to 5 scale where 1 is “not at all” and 5 is “Yes, absolutely”.

Do they have access to all the services I need?
Does the style of their work meet my taste criteria?

Do I think I’ll enjoy working with them? (This may not seem as important until you’re in the middle of a project. Then it can be critical.)

Will they give me references?
Are the references happy with the work they received?

Okay, now you are armed and ready to choose your new Jacksonville Graphic Design team. Just head to your local internet and do a search for Jacksonville Graphic Design. Remember the ones that come up first, know how to optimize their web sites and if you are working on a web site, this may be important to you. Happy choosing!

About the Author
By Anders Eriksson, feel free to visit my latest venture: GVO to claim your $1 trial membership!

Which of the Many Graphic Design Studios is A Fit for My Firm?

Monday, September 7th, 2009

Would you like to find out what those-in-the-know have to say about Graphic Design? The information in the article below comes straight from well-informed experts with special knowledge about Graphic Design.

Your goal is to find just the right graphic design studio, so here’s a plan. Do a search for graphic design studios, and even localizing it for your area, there will the tons of responses. And, in today’s internet world, it’s not necessary for the firm to the local. That only broadens the scope of what’s available to you and increases the difficulty of making a decision.

So, how do you choose? Look first at what you need and it will be much easier.

Being clear about what you want and need, and able to clearly communicate that, will make it much easier to see which of the graphic design studios is a fit. Are you looking to focus your marketing efforts on print or the web. Do you already have a logo or do you need one? What about CD or DVD production? Make a clear list of what you want.

Who are your customers? Perspective graphic design studios will need to know all about your target audience, so be ready to answer the “who”, “what”, “where”, “why”, and “how” questions about them. Define your potential and current clients in terms of their demographics such as age range, income range, ethnicity, lifestyle, professional focus (if applicable), education, home ownership, and mobility.

What are the reasons they buy your product or services. What pains or problems do they experience and what solutions does your product or service offer? What are the inherent benefits to the customer of buying your product or service?

How does your target audience use your product or service? What were your past marketing efforts? Why did your past marketing efforts work, and why not? If you don’t know, that’s okay. Bring along your past marketing materials and ask your candidates what they think. This is another way to assess whether or not you want to work with a particular studio.

So far, we’ve uncovered some interesting facts about Graphic Design. You may decide that the following information is even more interesting.

Knowing your product or service, your market and what it is you want is just half the equation. The other half is what you are looking for. Here are some simple questions. You can rank the candidates on each of these on a 1 to 5 scale where 1 is “not at all” and 5 is “Yes, absolutely”.

Do they have access to all the services I need? You might want to make a list of the services and then rate the graphic design studio on each one.

Does the style of their work meet my taste criteria?
Do they have experience with my product or service?

Do I think I’ll enjoy working with them? (This may not seem as important until you’re in the middle of a project. Then it will be crucial.)

Will they give me references?
Are the references happy with the work they received?

Okay, now you are armed and ready to choose from among the bounty of graphic design studios. Remember the ones that come up first in your search know how to optimize their web sites and if you are working on a web site, this may be important to you.

This article’s coverage of the information is as complete as it can be today. But you should always leave open the possibility that future research could uncover new facts.

About the Author
By Anders Eriksson, feel free to visit my latest venture: GVO to claim your $1 trial membership!

History of Graphic Design

Wednesday, June 17th, 2009

The actual terminology surrounding graphic designers has come into being in the twentieth century. However, there are many events that led up to graphic design that could be considered a part of the history of graphic design itself.

Graphic design has its roots in the same rich cultural history of all art. Art has been a part of cultures since before the written word. The history of graphic design stems from these ancient beginnings. The history of graphic design is, in a sense, the history of art and its applications and methods, as well as a history of graphic design reproduction techniques and technology.

Like all recreational and applied arts, graphic design got its real beginning with the invention of the printing press. Previously in the history of graphic design, art and other creative works had to be hand copied. The ability to print copies of art and other creative works was a huge step toward the graphic design that exists today.

See how much you can learn about Graphic Design when you take a little time to read a well-researched article? Don’t miss out on the rest of this great information.

Another large step in graphic design history was the development of photography, and later film making. These important steps at the end of the nineteenth century were the stepping stones to creating the graphic designs that we have today. This era also marks the beginning of the separation of creative art, or art for entertainment, from applied art, or art that was used for a purpose such as conveying a message, advertising, and other graphic design purposes.

The next largest step in graphic design history was the development of the computer, and more significantly, the technological wave that led to a personal computer in every home as we have today. Graphic design would not be as popular, nor would it be as effective, creative, and reproducible without the invention of computers. Therefore, the history of graphic design is closely tied with the history of computers, computer software, computer imaging software, computer scanners, computer printers, and digital photography. The internet and graphic design software are perhaps the most important of these technological advances that are a large role in the history of graphic design. Without all of these important technological advances, graphic design would not be what it is today.

There are many other important landmarks in graphic design history. In 1919 the first union of art and industry was put into place. In 1929 commercial artists, advertising designers, and illustrators became common place. In 1970 mega computers allowed for more advances in graphic design with companies like IBM. The development of the micro processor, allowing for personal office and home computers, came in 1980 and was marketed with Apple computers in 1984. Finally, the now common place technology of internet access in 1993 tops off the graphic design history that has lead to the graphic design industry we know and recognize today.

To learn more about the history of graphic design, you can search the internet or your local library. Many colleges and universities offer arts classes and history of graphic design courses. Community education programs also often offer summer classes or work shops on topics of interest such as the history of graphic design.

About the Author
By Anders Eriksson, now offering Unlimited Reseller Hosting from $5/month

Medical Graphic Design -A Specialty That Covers a Lot of Territory

Wednesday, June 3rd, 2009

Do you ever feel like you know just enough about Graphic Design to be dangerous? Let’s see if we can fill in some of the gaps with the latest info from Graphic Design experts.

You have a new company or new product focused in the medical and health field and you want to do the best possible job of marketing it. How do you do that? You can go the traditional route and find an advertising agency or graphic design firm to assist you with getting your message out. Or, you can find a firm or studio that specializes in medical graphic design. They will have both a depth and breadth of relevant experience that will give you an edge in crafting your message and creating visuals that attract appropriate clients.

What services do I look for?

Medical Illustration. A key component of medical graphic design is medical illustration and the presence of a certified medical illustrator or an illustrator that is a member of the Association of Medical Illustrators. If it’s not online, ask to see their illustration portfolio.

Medical Animation. Telling the story of what your product or service does may require animation – either using Flash for your web site or 3-D Animation. Expertise in on-line rapid downloads, as well as producing CD’s and DVD’s for marketing and sales purposes is something you want to be sure of. A good medical graphic design studio will have either in-house ability or an on-going connection with medical animation resources.

Medical Web Design. Today, one of the most important marketing tools is your web site. And not just the design, but the optimization as well. The medical graphic design studio you are looking for will have success stories and their clients will fare well in internet searches. As part of your evaluation, assess if you like this medical graphic design firms web site, and then do the same assessment of their clients.

Medical Print Design. To go from web to print, the studio must show experience in translating 3-d explanations into 2-d graphics that focus on communicating the benefits of your product to your target audience. Benefits is the key word here. What’s in it for your potential client? Examine their portfolio. The work of a good medical graphic design studio will focus on benefits. If the brochure you see makes you want to know more or to buy, you have the right firm.

See how much you can learn about Graphic Design when you take a little time to read a well-researched article? Don’t miss out on the rest of this great information.

Photography for the Medical Graphic Design Field. Again, medical photography is a specialty. Does the studio have a medical photographer in-house or a relationship with one they use often? Check the portfolio. Look at the clients that have used their work.

Ask for References.

Finally, pick 2 or 3 firms that you like and ask for references. Then call the clients and ask about the firms services.

- How satisfied were they with the services they received
- Did the medical graphic design studio deliver on schedule
- Did the web site, brochures, etc. deliver the promised results
- Would they use them again? Why or Why not?
- Were they easy to work with when there were changes?

Rate each of the firms on a 1 to 5 scale. Putting your impressions into numbers often assists in becoming clearer about what you’ve learned in your interviews.

About the Author
By Anders Eriksson, who just joined this Free Website Traffic generation site

About Graphic Design Schools

Sunday, February 1st, 2009

Once you have decided that you would like to become a graphic designer, you need to get a college education. Without a Bachelor’s Degree in graphic design, you will find it extremely difficult to start a graphic design career. Finding the graphic design school that is right for you can be difficult, because there are a lot of graphic design schools to choose from.

Some graphic design schools offer certificate programs rather than degree programs. These graphic design schools can be great if you need a quick education. However, many graphic design firms look for graphic design resumes that list education from prominent graphic design schools, colleges, or universities. Therefore, these graphic design schools are not likely to be your best option.

Most colleges and universities now offer graphic design schools or graphic design programs. Community colleges will be less likely to be considered as graphic design schools. Rather than picking a college or university by location or cost, you should research graphic design schools in your area by requesting graphic design degree program information and course catalogs. These materials can then be compared so that you can choose the graphic design schools most likely to help you succeed as a graphic designer.

Knowledge can give you a real advantage. To make sure you’re fully informed about Graphic Design, keep reading.

You can also research graphic design schools in your area through professional associations, your local chamber of commerce, and the better business bureau. These resources can help you gain a better understanding of the differences between the different graphic design schools. There are also a lot of websites available online that offer free peer and alumni reviews of graphic design schools, giving you an inside look at what the various graphic design schools in your area have to offer.

Another option for those wishing to enter a career as a graphic designer is online colleges, universities, and graphic design schools. American InterContinental University Online (AIU) and Kaplan University are two of the most prominent and widely known online graphic design schools. Online graphic design schools have the advantage of flexibility in scheduling which can be great for parents or working adults. However, it is important to understand that degrees earned from online graphic design schools are often viewed as being lower quality degrees than those earned from brick and mortar graphic design schools.

Additionally, online graphic design schools are not for everyone. If you learn better by seeing, writing, reading, and doing, then online graphic design schools may be a good choice for you. However, if you are learn better by listening, hands on instruction, and over the shoulder instruction, you are better off attending brick and mortar graphic design schools. Most often, brick and mortar graphic design schools are best. But in situations where going back to school is a difficult decision, and time and scheduling are an issue, the flexibility available with online graphic design schools can be quite beneficial, and is often the only reason some people are able to go back to school at all.

Overall, the decision of graphic design schools is up to you. The best advice is to do your homework, research all options, and work with your high school guidance counselors, instructors, and your parents to help you choose the graphic design schools that will be the best fit for you and your future career as a graphic designer.

About the Author
Check out Anders Eriksson’s latest articles: Travel To Exotic Places and Make Money With Adsense

Careers in Computer Graphic Design

Sunday, January 4th, 2009

The best course of action to take sometimes isn’t clear until you’ve listed and considered your alternatives. The following paragraphs should help clue you in to what the experts think is significant.

Careers in graphic design are expected to be one of the largest and fastest growing job markets through 2014. Most careers will be in computer graphic design, website design, and computer animation design. Competition will continue to be steep, even though a lot of jobs are available for someone pursuing a career in computer graphic design. This is because computer graphic design is a popular area of study, and many people pursue computer graphic design as either a career, a hobby, or a part time freelancing gig.

Careers in computer graphic design require a four year college degree, or Bachelor’s Degree. Some technical positions can be obtained with only a two year college degree, or Associate’s Degree. However, these computer graphic design careers will not go far without further education. It is important to understand the need for formal education if you want to pursue a career in computer graphic design.

About thirty percent of those in a computer graphic design career work independently as freelancers. About have of computer graphic design career seekers who work as freelancers are also holding steady jobs in computer graphic design or other computer related careers. Freelancing is definitely a viable option for those pursuing a career in computer graphic design, as small businesses and individuals continue to have more need for computer graphic design services, but cannot afford the rates of computer graphic design firms.

If you base what you do on inaccurate information, you might be unpleasantly surprised by the consequences. Make sure you get the whole Graphic Design story from informed sources.

There are many other careers in computer graphic design. You can seek a career in computer graphic design in print or audio advertising, television or film media, and book or magazine publishing. You can seek a career in computer graphic design in large or small computer graphic design firms, giving you a wider variety of work, but a steady stream of work. Or, you can seek a career in computer graphic design as a freelancer, giving you a wider variety of work, but the need to work hard to keep clients coming so that you have a steady stream of work.

If you wish to pursue a career in computer graphic design, a college degree, desire, and knowing where you want to go is not enough. You need to develop skills in computer graphic design software and other computer related skills. You will also need to develop a portfolio, which is a collection of your best computer graphic design work. These computer graphic design portfolios are often the deciding factor on who gets a job and who is still waiting to start their computer graphic design career.

Once you have completed your education and you know where you are going, the next step in your pursuit of a career in computer graphic design is to find that first, entry level job. Computer graphic design jobs can be found through online job boards, classified ads both in print and online, and through your college or universities job placement center. Freelance computer graphic design jobs can be found through online job boards, classifieds, and work for hire job boards. Work for hire job boards work much better for computer graphic design careers than other careers, because everyone understands that computer graphic design is an expensive endeavor.

Good luck in your computer graphic design career!

About the Author
Anders Eriksson hands out nice gifts on these topics to all visitors: free adsense ebook and free adsense sites

Doing Pro Bono Graphic Website Design

Tuesday, December 30th, 2008

There are many reasons to do pro bono work as a graphic website designer. First, beginning graphic website designers or graphic website design students can get valuable experience from doing pro bono graphic website design work for non profit organizations and low budget organizations such as Boy Scout troops, Cub Scout packs, and Churches.

Another reason to do pro bono work as a graphic website designer is tax breaks. The hours you spend working on graphic website design for free can be deducted from your taxes at the end of the year as a charitable donation. Check with your accountant or tax preparer to determine the most reasonable rate, but highest rate, that you can get away with charging per hour for your tax deductible hours so that you can claim them as a charitable donation.

The other reason to do pro bono work as a graphic website designer is experience and to build your portfolio. If you are a graphic website design student or you are just starting your graphic website design career, this can be a fantastic opportunity. Build your graphic website design resume with work that shows not only your talent but your big heart and community spirit. Build your graphic website design portfolio to increase career opportunities. And build experience and education with on the job training and experience in graphic website design.

Sometimes the most important aspects of a subject are not immediately obvious. Keep reading to get the complete picture.

With the internet growing daily by leaps and bounds, it is no wonder that everyone wants a professional graphic website designer on their side to create an awesome website with even greater graphic design so that they can compete with larger organizations. With all of the churches, cub scout packs, boy scout troops, school activities, day cares, home businesses, small businesses, and children’s organizations out there today, the average graphic website designer should have no problem finding pro bono graphic website design work.

Once you have found pro bono graphic website design work, you need to treat it just as you would any other freelance graphic website design assignment or project. That means you have to find out what the client wants in their graphic design website. Create a creative brief so that you and the client are on the same page with where you are going with their graphic website design project. You also need to set up a work schedule and time line for the client so that an expected completion date can be given to the client for completion of the graphic design website.

Once the pro bono graphic website design project is completed, follow up with the organization to make sure that they are happy with their graphic design website. Then, keep in touch with the organization in the future. This will open up networking possibilities for graphic website design freelance projects in the future with paying clients. It will also open up possibilities for more pro bono graphic website design freelance projects for that and other charitable organizations.

Overall, doing pro bono graphic website design work is a great, fulfilling, rewarding way to gain additional experience, graphic website design samples for the beginning graphic artists portfolio, and tax breaks for the freelancing graphic website designer.

Now that wasn’t hard at all, was it? And you’ve earned a wealth of knowledge, just from taking some time to study an expert’s word on Graphic Design.


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